Build Trust and Authority to Achieve Critical Mass

build trust and authority to achieve critical massThe definition of “critical mass” for our purposes here is “a term to describe the existence of sufficient momentum such that the momentum becomes self-sustaining and fuels further growth”.

Don’t get hung up on the definition, just think of it as a ball rolling down a hill. Once it builds up enough speed it propels itself. This is where we want to take our businesses and the best way to get there is by building a warm list.

There is no good reason not to have an email list. In fact, it is one of the first things you should set up. You don’t even need your own product or service before starting to gather a targeted list. All you need is an autoresponder and an opt-in box on your website….that’s it!

The key is to get this going prior to creating a product or service (or if you already have a product or service, DO IT NOW). That way once you do create your own product or service, you’ll already have your list in place and it’s time to make some money.

As you build your list you can pre-sell them on your market authority and build their trust in you, not to mention already having readers who are interested in what you have to say. Plus, it will make it easier to sell things when the time comes due to the relationship you have developed with them.

Starting from the beginning your goal should be to build a targeted list of people who trust you and see you as an expert in your field. When you do this your chances of reaching success will skyrocket. In selling terms we call this “selling to a warm list”.

Any “guru” who has made millions of dollars selling online has done so because they sell to a warm list. There are other factors involved to be sure, but after the dust settles the main reason they are ultra-successful is they consistently build, develop, and sell to their “warm list”!

When a “guru” asks their list to “buy this now”, their list responds by asking “where do I sign up?” There is only one way for you to get to this point and that is to build a warm list of your own.

The best way to achieve this is to offer top quality content for free. The old internet adage “give your best stuff away for free” is more relevant than ever. Why? It accomplishes two very important things. It builds:



Building your warm list depends on building trust and authority. The best way to do this is by giving away quality content on a consistent basis. Help people solve their problems and they will not only follow you, they will spread the word about you to their friends.

Once you make this happen, things will start to get interesting. “The ball will slowly start to roll forward”. As you build momentum and speed you are creating a freight train that cannot be stopped easily. You are on your way to achieving “critical mass”.

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