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22 Marketing Ideas For Small Businesses With Limited Budgets

Don’t have many bucks to spend on your biz? No worries – there are plenty of marketing tactics you can make use of that won’t blow your budget. Let’s see how far you can stretch those dollars! Here are 20+ marketing ideas for small businesses working on a small budget. 1. Publish Great Content. I […]

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8 Outside the Box Marketing Ideas Your Business Should Try in 2015

The way that we marked has changed a lot even in the last year, let alone over the last few years, and in 2015 we’re seeing a lot of “different” (both good and bad) thinking as far as how we market things. I don’t miss only doing online advertising or horrible billboards, personally, but many […]

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7 Popular Marketing Techniques For Small Businesses

Before your business starts marketing a product, it helps to create an ideal customer who you want to reach with your promotional materials. Once you have your ideal customer, you have a plethora of techniques to pick from. Most of these are low cost/no cost methods (sometimes called guerrilla marketing) and you may use different […]

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12 Marketing Leaders Share Their Favorite Resources For Mastering Marketing And Growth

In business, if you’re not reading, you’re not learning. As an experienced entrepreneur, growth expert, and the current head of marketing at When I Work, I spend a lot of time reading essays and talking to other marketers about what is and isn’t working. It’s an essential part of my job and our ability to continue implementing […]

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2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Because presidential elections only happen once every four years, it’s always interesting to see how campaigning changes in reference to technologies and tactics. A lot of innovation happens over the course of four years and it’s very rare for candidates to follow the same formula as those who went before them. In the 2016 race […]

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Why It’s Important To Conduct Marketing Check-ups

As business owners, we’re hardwired to review every aspect of our business. Are we using our funds efficiently? Should we make a new hire next year? When was the last time you reviewed your keyword rankings? Or where you were placing ads? As a business owner, be involved in the marketing strategy and know what […]

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The Word “Free” in Marketing: Powerhouse or Red Flag?

It’s been called the most powerful word in the history of marketing, as powerful today as it has ever been. It’s been called the most overused and overrated word in the history of marketing, nothing more than a gimmick used to seduce and often deceive the consumer. Many will say “free” works because it triggers […]

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Identify the Marketing Metrics That Actually Matter

The Internet of Things will collect and transmit unprecedented amounts of data. This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things. However, too many executives rely on metrics that look good in a report, […]

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Marketing Your Business In Our Age Of Mass Empowerment

I don’t write new blog posts every day, as some people do, writes Robert Clay of Marketing Wizdom. But this one is a biggie if you own, run or manage a business, and also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. The end […]

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5 Ways To Unify Customer Identity So You Can Personalize Marketing

The modern marketing technology stack is often a horrific snaggle-toothed mess of purchased, inherited, acquired, forgotten, misused, and someone-really-still-uses-that tools, often owned and managed by multiple people, and not completely documented anywhere. This is a real problem when you want to personalize your marketing. And personalizing your marketing is a big step towards improving conversion, lift, […]

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