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Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

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The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business. The value didn’t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more […]

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Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

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5 Location-Based Mobile Marketing Tools for Small Businesses

With location-based marketing, you can do double duty, promoting your brand while helping potential customers find you. And those customers will want to find you, especially when they’re on the go. In fact, more than 40 percent of mobile Web searches are for local businesses, according to Google. If you haven’t fine-tuned your small business’ […]

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10 Online Marketing Predictions To Inform Your Strategy in 2014

Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. So what’s next? […]

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Marketing Strategies For Achieving Business Growth

Marketing for small businesses needs to be carefully thought through, and often requires a multi-pronged approach. It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in. Neil Addley, managing director of used-car website Trusted Dealers, which has grown […]

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Location based marketing changes the game for local businesses

Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses. Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. Location based marketing is seen as one of the new, promising marketing […]

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Local Marketing Success Is In The Details

Local marketing success requires attention to detail and a process, or plan, that accounts for every step in the relationship. The majority of advertising and marketing dollars spent by small, local businesses returns dismal rates of return and are all too often complete failures. Have you heard or used any of these excuses for less […]

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4 New Year’s Resolutions Your Small Business Should Keep This Year

Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the opportunity to begin with a clean slate. Since we all know that the first step toward realizing our goals is […]

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How To Make Your Local Business Stand Out From the Crowd

Do you own a business that relies on a local customer base, such as a brick-and-mortar retail store, nail or hair salon or restaurant? The busy holiday shopping (and eating) season no doubt kept you hopping, but now that the holidays are over (and people see their credit cards bills), business will undoubtedly slow down. […]

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