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12 Marketing Leaders Share Their Favorite Resources For Mastering Marketing And Growth

In business, if you’re not reading, you’re not learning. As an experienced entrepreneur, growth expert, and the current head of marketing at When I Work, I spend a lot of time reading essays and talking to other marketers about what is and isn’t working. It’s an essential part of my job and our ability to continue implementing […]

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5 Ways To Unify Customer Identity So You Can Personalize Marketing

The modern marketing technology stack is often a horrific snaggle-toothed mess of purchased, inherited, acquired, forgotten, misused, and someone-really-still-uses-that tools, often owned and managed by multiple people, and not completely documented anywhere. This is a real problem when you want to personalize your marketing. And personalizing your marketing is a big step towards improving conversion, lift, […]

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6 Steps To Decoding Your Target Audience

Clearly defining your audience makes all the difference when you’re creating content. If you’re writing a piece about social media management tools, how do you frame it correctly? The answer, of course, all depends on who you’re writing for. Any of the following are reasonable approaches or working titles: The basics of social media management […]

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How To Do Market Research – The Basics

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers’ needs and expectations. By researching the answers to specific questions, small-business owners can learn whether they need to […]

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