Archive | Mobile Marketing RSS feed for this section

The Top 7 Content Marketing Trends Dominating 2014

Content Marketing: “The overarching practice of using information and entertainment to promote a brand or product”. – Contently Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and […]

Continue Reading Comments { 0 }

12 Simple Strategies for Building Your Mobile-Marketing List

Here is a scenario to consider. Say you sent out a direct mail letter and 95 percent of the people who received it opened it and read it within five minutes. And say that those who responded to the letter did so in about 90 seconds. So what would you do? My guess is you’d […]

Continue Reading Comments { 0 }

7 Strategies for Better Text Message Marketing

Perception and reality are sometimes two very different things. Although in-app push notifications and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging is still the marketing channel of choice for the majority of small business owners. Thirty-eight percent of businesses use SMS/MMS for marketing, according to a […]

Continue Reading Comments { 0 }

Mobile Marketing For Local Small Business

Mobile marketing is key for small- to mid-sized companies, and that includes marketing at the local level. When you consider that more than half the United States population now uses a smartphone, the time to reach them is now. Maintaining your market position and attracting customers at a local level should start today. Here’s how. […]

Continue Reading Comments { 0 }

Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

Continue Reading Comments { 0 }

You Are Not In The Business You Think You Are In

You really are not in the business you think you are in. That might sound strange but it couldn’t be more true. Whether you’re a chiropractor, mechanic, entertainer, plumber, contractor, attorney or any other self employed entrepreneur THAT is NOT the business you are in. If you think so you are dead WRONG! To be […]

Continue Reading Comments { 0 }

The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business. The value didn’t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more […]

Continue Reading Comments { 0 }

Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

Continue Reading Comments { 0 }

The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

Continue Reading Comments { 0 }

Location based marketing changes the game for local businesses

Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses. Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. Location based marketing is seen as one of the new, promising marketing […]

Continue Reading Comments { 0 }