Archive | Online Marketing RSS feed for this section

8 Marketing Terms Business Owners Must Know

If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising.

Continue Reading Comments { 0 }

Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

Continue Reading Comments { 0 }

You Are Not In The Business You Think You Are In

You really are not in the business you think you are in. That might sound strange but it couldn’t be more true. Whether you’re a chiropractor, mechanic, entertainer, plumber, contractor, attorney or any other self employed entrepreneur THAT is NOT the business you are in. If you think so you are dead WRONG! To be […]

Continue Reading Comments { 0 }

The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business. The value didn’t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more […]

Continue Reading Comments { 0 }

Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

Continue Reading Comments { 0 }

The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

Continue Reading Comments { 0 }

Facebook Still Ripe for Small Business Marketers

Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a […]

Continue Reading Comments { 0 }

6 Simple Tips for Online Marketing for Small Businesses

Online marketing efforts can be extraordinarily cost effective. Unlike traditional marketing channels, when you’re online, you have the chance to reach the entire world. Online activities are also very low-cost, in general, so the potential for return is huge. For these reasons, small business owners should dedicate a chunk of time each week to marketing […]

Continue Reading Comments { 0 }

Why Sharing Online Content Might Be Too Easy

On Twitter, a well-known chef recommends a restaurant in your town. You trust the chef. You trust his advice. What’s more, he gave you a loca…

Continue Reading Comments { 0 }

The Next Big Internet Explosion

Have you ever thought about the next big internet explosion? You know, where is all this gadgetry going to lead us next? I know you know where… and you know I know where…

You’ve seen the figures, the computers stay home but the ___ ____ always is with them.

Continue Reading Comments { 0 }