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2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Because presidential elections only happen once every four years, it’s always interesting to see how campaigning changes in reference to technologies and tactics. A lot of innovation happens over the course of four years and it’s very rare for candidates to follow the same formula as those who went before them. In the 2016 race […]

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To Be Blunt, a Lot of Your Social Media Marketing is Getting You Nowhere

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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The Facebook Marketing Free Ride Is Over

If you want to grow your business through Facebook marketing, you will very likely have to pay for advertising. That is the new truth. In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook […]

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Marketing Compliance Corner: Social Media Revisited

Here are some interesting facts: 93 percent of marketers use social media for business, which means only seven percent of businesses do not use social media. The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+, and social media is the number one activity on the Web. Regulation and compliance […]

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Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

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The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

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Facebook Still Ripe for Small Business Marketers

Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a […]

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Facebook Updates Groups: What’s New

Facebook announced Monday updates to its Group feature that aim to make the platform a better place to share content within small networks. Sinc…

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Facebook Launches Send Button, Replaces Email to a Friend

Facebook launched its Send button Monday, in a bid to improve the functionality of Groups as well as replace the classic “email to a frien…

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Ninja Trick to Automate Twitter Tweets From Your WordPress Blog – Part 2

In this video I explain how to customize your YOURLS plugin settings to create automated Twitter tweets from new Wordpress blog posts. You can customize your tweets and even add a link to an affiliate product or one of your own. Social media takes time…

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