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The Word “Free” in Marketing: Powerhouse or Red Flag?

It’s been called the most powerful word in the history of marketing, as powerful today as it has ever been. It’s been called the most overused and overrated word in the history of marketing, nothing more than a gimmick used to seduce and often deceive the consumer. Many will say “free” works because it triggers […]

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Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

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The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business. The value didn’t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more […]

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Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

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The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

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10 Online Marketing Predictions To Inform Your Strategy in 2014

Business marketing last year was like a roller coaster ride. We saw new platforms, new channels, new roles and new tools pop up all over the place. It’s as though innovation and growth is speeding up all around us and we are surrounded by opportunities to reach new customers and delight them. So what’s next? […]

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Location based marketing changes the game for local businesses

Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses. Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. Location based marketing is seen as one of the new, promising marketing […]

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How To Make Your Local Business Stand Out From the Crowd

Do you own a business that relies on a local customer base, such as a brick-and-mortar retail store, nail or hair salon or restaurant? The busy holiday shopping (and eating) season no doubt kept you hopping, but now that the holidays are over (and people see their credit cards bills), business will undoubtedly slow down. […]

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Small Business Marketing: Tips for Your 2014 Strategy

As we move from 2013 to 2014, there are some changes small business owners need to make to keep up with their competitors.  Take a look at these ideas to help lead your small business to another year of great success. Think “Cloud” First The number of systems, media and networks that together make marketing […]

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6 Small Business Marketing Trends For 2014

As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth investing in for their particular situation. Let me offer some help. First, as you update (or create) your marketing plan for […]

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