Just because you have a local small business doesn’t mean you can’t use PPC (Pay Per Click) advertising profitably. You just need to know how to make it work for you.
What is PPC?
PPC is short for Pay Per Click. PPC is a type of advertising used to drive traffic to your website, sales, or optin page.
The most popular PPC vendors are Google and MSN Bing.
Here are the steps to create a profitable campaign.
1) Create an Ad
2) Research Keywords
3) Test Ads
4) Optimize Conversions
When you create a PPC campaign for your website or offer, the first thing you have to do is create an ad. This is easy to do inside Google or Bing. There are step by step instructions that are easy to follow and you can have an effective ad created in minutes.
Type in a couple of keywords and see what type of ads are currently running to get some ideas. You can create either a text ad or and picture ad. I suggest starting out with a text ad as they are easier and faster to create and test. Create more than one ad. You should rotate at least three ads and find the one that works the best.
Next, do some keyword research. Keywords are words that prospective buyers type in to Google or Bing to search for what they are looking for.
If you are a dentist in Omaha a good keyword or keyword phrase to add to your campaign might be “dentist in Ohmaha” or “toothache”. Any word or phrase that you think potential customers would type in when they are ready to buy are good words to enter into your campaign.
Then test your ads by rotating two or three at a time.
Next optimize your conversions. Find out which ads are working the best. Not just to get traffic to your website, but which ones are converting leads into customers. Many ads can get traffic but only the right type of ad will draw buyers.
Want to learn more about marketing your business? Take a look at Small Business Marketing Basics. An A to Z guide for marketing your small business on and off line.