Small Business Turning To Social Media As Marketing Tool

ricky-dees-pizzaMany of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate.

These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow small businesses to electronically connect to their communities with ease.

The accessibility of social media on nearly all computers and smartphones also affords local firms the opportunity to maintain a watchful eye on budget consciousness, as well as their rapport with current and potential followers.

Rick D’Agostino, owner of Sheffield Lanes in Aliquippa, manages the social media of the bowling alley, as well as its connected businesses such as The Fallout Shelter concert venue downstairs and the in-house pizzeria and bar, Ricky Dee’s Pizza.

“We currently use Facebook to connect with followers and potential customers,” D’Agostino said, “but we are researching to expand further into Twitter, Foursquare and more. The goal is to really use the platforms that benefit us and reach a wide demographic of people.”

D’Agostino creates individual Facebook event pages, to which guests may RSVP, for events such as Scotch Doubles bowling, cigar club in the bar’s seating area, and concerts in The Fallout Shelter. He spends time daily tailoring content and cross-promoting each page to generate a personal connection among his establishment’s events and their attendees.

Todd Young, a Center Township resident and co-owner of Vesuvio’s Italian Restaurant in Center Township, agrees that social media allows his business to create a positive dialogue with the local community.

“We try to engage the public and give them the ability to respond to our posts, both online and when they come to see us,” Young said.

Events such as Small Business Saturday, an initiative of American Express that most recently took place on Nov. 30, have encouraged businesses nationwide to promote community-based shopping. Vesuvio’s participated in the event and utilized its social media presence to maximize visibility to local consumers.

Young said, “We do our best to use social media to reach out to all different age groups in the area, and we have seen growth in response to content that captures users’ attention.”

This is just a small portion of what I cover in depth in Small Business Marketing Basics home study course.

Originally published on: TimesOnline

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