Tag Archives | advertising

Why It’s Important To Conduct Marketing Check-ups

As business owners, we’re hardwired to review every aspect of our business. Are we using our funds efficiently? Should we make a new hire next year? When was the last time you reviewed your keyword rankings? Or where you were placing ads? As a business owner, be involved in the marketing strategy and know what […]

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The Word “Free” in Marketing: Powerhouse or Red Flag?

It’s been called the most powerful word in the history of marketing, as powerful today as it has ever been. It’s been called the most overused and overrated word in the history of marketing, nothing more than a gimmick used to seduce and often deceive the consumer. Many will say “free” works because it triggers […]

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Local Marketing Success Is In The Details

Local marketing success requires attention to detail and a process, or plan, that accounts for every step in the relationship. The majority of advertising and marketing dollars spent by small, local businesses returns dismal rates of return and are all too often complete failures. Have you heard or used any of these excuses for less […]

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