Tag Archives | entrepreneurs

12 Marketing Leaders Share Their Favorite Resources For Mastering Marketing And Growth

In business, if you’re not reading, you’re not learning. As an experienced entrepreneur, growth expert, and the current head of marketing at When I Work, I spend a lot of time reading essays and talking to other marketers about what is and isn’t working. It’s an essential part of my job and our ability to continue implementing […]

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Unique Ways To Market Your Small Business That Don’t Cost A Lot Of Money

Small businesses face an uphill battle when it comes to marketing their product or service. Trying to compete on a daily basis with larger companies with deeper pockets can be a frustrating and fiscally draining task. One that I don’t recommend (for obvious reasons). Smart entrepreneurs have turned to less traditional means to get the […]

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You Are Not In The Business You Think You Are In

You really are not in the business you think you are in. That might sound strange but it couldn’t be more true. Whether you’re a chiropractor, mechanic, entertainer, plumber, contractor, attorney or any other self employed entrepreneur THAT is NOT the business you are in. If you think so you are dead WRONG! To be […]

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The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

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The Secret Trap That Could Derail Your Outsourcing Efforts

The secret trap that could derail your outsourcing efforts is the lack of attention given to the small business owners managerial skills. This is a skill that most entrepreneurs have not fully developed and could potentially have a negative effect on your outsourcing experience. This could be especially true if you are running your own small business.

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Facebook – The Ultimate Marketing Equalizer

Facebook is the ultimate marketing equalizer because it puts small businesses and entrepreneurs on the same playing field as big business. You can have unprecedented access to millions of people through a combination of free and paid tools that could explode your business!

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Why You Will Not Start Your Business Today (and how to change it)

I hate to be the bearer of bad news but you will not start your business today. I know this because most entrepreneurs will procrastinate unnecessarily until they are comfortable that everything is perfect.

Do not fall into this trap. It will suck you in and keep you there forever. It might even make the idea go away or loose it’s luster.

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