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Choosing the Right Legal Entity For Your Small Business

Sole proprietorship, corporation, LLC: Try them on for size to find out which legal structure will best suit your business.

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10 Tips For Writing Enticing Ad Copy

When it comes to creating a successful PPC campaign there are many elements that you need to get right and a big one of those is ad copy.

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4 Tips to Hone Your Content Marketing Strategy

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.

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How to Be a Small Business Video Marketing Pro

Video plays a much larger role in small business marketing than ever before. The visual power of videos let small business owners convey messages much faster than they can through written content. We put together a step-by-step guide to help you start integrating videos into your marketing plan. But first, let’s take a closer look at the power of video on the Web.

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Keys to Successful Small Business Ventures: Know More About Lead Generation

The easiest and best way of growing customers is not to lose them. An average business makes a loss of about 20 percent of customers every year, on not being able to attend to customer relationships. The leakage can be as high as about 80 percent. The cost is staggering, yet only a few businesses can truly understand these implications.

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The Definitive Guide To LinkedIn Groups For Marketing

Creating a LinkedIn LNKD -0.66% profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. But then what?

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To Be Blunt, a Lot of Your Social Media Marketing is Getting You Nowhere

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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