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When it comes to creating a successful PPC campaign there are many elements that you need to get right and a big one of those is ad copy.
As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics.
Video plays a much larger role in small business marketing than ever before. The visual power of videos let small business owners convey messages much faster than they can through written content. We put together a step-by-step guide to help you start integrating videos into your marketing plan. But first, let’s take a closer look at the power of video on the Web.
The easiest and best way of growing customers is not to lose them. An average business makes a loss of about 20 percent of customers every year, on not being able to attend to customer relationships. The leakage can be as high as about 80 percent. The cost is staggering, yet only a few businesses can truly understand these implications.
Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.
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