Tag Archives | Marketing

2016 Presidential Candidates Placing Emphasis on New Marketing Techniques

Because presidential elections only happen once every four years, it’s always interesting to see how campaigning changes in reference to technologies and tactics. A lot of innovation happens over the course of four years and it’s very rare for candidates to follow the same formula as those who went before them. In the 2016 race […]

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Why It’s Important To Conduct Marketing Check-ups

As business owners, we’re hardwired to review every aspect of our business. Are we using our funds efficiently? Should we make a new hire next year? When was the last time you reviewed your keyword rankings? Or where you were placing ads? As a business owner, be involved in the marketing strategy and know what […]

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The Word “Free” in Marketing: Powerhouse or Red Flag?

It’s been called the most powerful word in the history of marketing, as powerful today as it has ever been. It’s been called the most overused and overrated word in the history of marketing, nothing more than a gimmick used to seduce and often deceive the consumer. Many will say “free” works because it triggers […]

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Identify the Marketing Metrics That Actually Matter

The Internet of Things will collect and transmit unprecedented amounts of data. This poses a big problem for marketers, who can end up down a rabbit hole of fruitless information. Now, more than ever, marketers need to be measuring the right things. However, too many executives rely on metrics that look good in a report, […]

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The Top 7 Content Marketing Trends Dominating 2014

Content Marketing: “The overarching practice of using information and entertainment to promote a brand or product”. – Contently Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and […]

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The Facebook Marketing Free Ride Is Over

If you want to grow your business through Facebook marketing, you will very likely have to pay for advertising. That is the new truth. In years past, many pages on Facebook could do all right in terms of driving sales and traffic to websites without using advertising. But now, as more pages become serious Facebook […]

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Mobile Marketing For Local Small Business

Mobile marketing is key for small- to mid-sized companies, and that includes marketing at the local level. When you consider that more than half the United States population now uses a smartphone, the time to reach them is now. Maintaining your market position and attracting customers at a local level should start today. Here’s how. […]

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Unique Ways To Market Your Small Business That Don’t Cost A Lot Of Money

Small businesses face an uphill battle when it comes to marketing their product or service. Trying to compete on a daily basis with larger companies with deeper pockets can be a frustrating and fiscally draining task. One that I don’t recommend (for obvious reasons). Smart entrepreneurs have turned to less traditional means to get the […]

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Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately. What can a Marketing Plan do for Your Small […]

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Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

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