Tag Archives | Marketing

You Are Not In The Business You Think You Are In

You really are not in the business you think you are in. That might sound strange but it couldn’t be more true. Whether you’re a chiropractor, mechanic, entertainer, plumber, contractor, attorney or any other self employed entrepreneur THAT is NOT the business you are in. If you think so you are dead WRONG! To be […]

Continue Reading Comments { 0 }

Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

Continue Reading Comments { 0 }

The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

Continue Reading Comments { 0 }

4 New Year’s Resolutions Your Small Business Should Keep This Year

Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the opportunity to begin with a clean slate. Since we all know that the first step toward realizing our goals is […]

Continue Reading Comments { 0 }

Facebook Still Ripe for Small Business Marketers

Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a […]

Continue Reading Comments { 0 }

6 Small Business Marketing Trends For 2014

As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth investing in for their particular situation. Let me offer some help. First, as you update (or create) your marketing plan for […]

Continue Reading Comments { 0 }

5 Ways Small Business Owners Can Mobilize Their Marketing

Today’s consumers are more mobile-dependent than ever before. In fact, according to Pew Internet, 91 percent of American adults own a cell phone, 56 percent own a smartphone and 35 percent of Americans over the age of 16 own a tablet. Mobility has become an integral part of our culture with users checking email, shopping […]

Continue Reading Comments { 0 }

There’s No Easy Way Out

One of my favorite songs from the 80’s is from the movie “Rocky 4” called “No Easy Way Out” by Robert Tepper.

We use to play this song in the cover band I was in and I got to sing it. What a rush that was.

I know… I know… you’re asking me what this has to do with marketing… well…everything. (and it’s sounds a lot more fun than saying “there’s no free lunch in this biz..doesn’t it -:))

Continue Reading Comments { 0 }
grow sales by bundling products and one time offers

Double Your Sales and Reduce Your Costs with Product Bundling and One Time Offers

One of the big reasons for my increased success was the bundling of products and implementing “OTO’s” (One Time Offers). These two strategies have almost double my business in a short period of time. Are there other factors involved, most certainly, but the strategies with the biggest impact are product bundling and putting together “one time offers”

Continue Reading Comments { 0 }

What Can Roller Skating Teach Us About Marketing?

The last several weeks my kids (6 and 8 years old) and I have been going roller-skating. As I watch them cruise by over and over again it made me think of some of the parallels between roller-skating and marketing. Trust me, it wasn’t the first thing I thought of, survival was first, but eventually I got around to marketing -:).

Continue Reading Comments { 0 }