Tag Archives | small business

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default.

Continue Reading Comments { 0 }

5 Small Business Christmas Marketing Tips For 2014

With Christmas just around the corner, now is the time to get serious about promoting your business to Australian shoppers. Before you panic, here are five quick marketing tips to get your brand on top of their list this holiday:

Continue Reading Comments { 0 }

Yahoo And Amazon Go After The Small Business Business

Amazon and Yahoo are both diving deeper into the small business business with tools to help online and offline sellers. (While attempting to squash competitors in both areas.) First is Amazon Local Register. This is point-of-sale gizmo that allows anyone to accept a credit card as payment. It’s a direct competitor to Square which I […]

Continue Reading Comments { 0 }

Unique Ways To Market Your Small Business That Don’t Cost A Lot Of Money

Small businesses face an uphill battle when it comes to marketing their product or service. Trying to compete on a daily basis with larger companies with deeper pockets can be a frustrating and fiscally draining task. One that I don’t recommend (for obvious reasons). Smart entrepreneurs have turned to less traditional means to get the […]

Continue Reading Comments { 0 }

Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately. What can a Marketing Plan do for Your Small […]

Continue Reading Comments { 0 }

The Value Of A Unique Selling Proposition (USP) To A Small Business Entrepreneur

The value of a Unique Selling Proposition, or USP, to a small business entrepreneur doesn’t become clear until after many are entrepreneurs are already in business. The value didn’t become apparent to me until well into developing my second business. My second business was in a much larger niche (helping small business owners make more […]

Continue Reading Comments { 0 }

Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

Continue Reading Comments { 0 }

4 New Year’s Resolutions Your Small Business Should Keep This Year

Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the opportunity to begin with a clean slate. Since we all know that the first step toward realizing our goals is […]

Continue Reading Comments { 0 }

Facebook Still Ripe for Small Business Marketers

Facebook still holds big potential for small business marketers. A study by the Pew Research Center’s Internet Project shows that Facebook remains the most dominant social networking platform and is a place small businesses should still be devoting their online marketing efforts toward. Specifically, 71 percent percent of online adults are now Facebook users, a […]

Continue Reading Comments { 0 }
Will Facbook Overtake Google?

Will Facebook Overtake Google as The Place to Advertise?

Advertising your product or service will be (or is) your largest expense if you are a small business trying to generate sales online. Google has been the destination for advertising dollars for quite some time now due to the enormous amount of traffic they produce. It looks as though the paradigm is about to shift to a company called Facebook.

Continue Reading Comments { 0 }