Tag Archives | social media

Marketing Your Business In Our Age Of Mass Empowerment

I don’t write new blog posts every day, as some people do, writes Robert Clay of Marketing Wizdom. But this one is a biggie if you own, run or manage a business, and also an important one if you haven’t fully embraced or adapted your marketing approach to today’s vastly changed business landscape. The end […]

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6 Steps To Decoding Your Target Audience

Clearly defining your audience makes all the difference when you’re creating content. If you’re writing a piece about social media management tools, how do you frame it correctly? The answer, of course, all depends on who you’re writing for. Any of the following are reasonable approaches or working titles: The basics of social media management […]

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Small Business Turning To Social Media As Marketing Tool

Many of Beaver County’s small businesses are gravitating toward an increased social media presence by making the most of their Facebook posts and treating the 140-character allowance of Twitter as precious real estate. These social media platforms, as well as the likes of the photo-sharing app Instagram, social check-in website Foursquare, and many others allow […]

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Six Small Business Marketing Resources You Can’t Afford to Ignore

When it comes to marketing, small business owners are frequently at a disadvantage. It’s harder than ever for smaller companies to cover even the basics with a small budget, yet the need to identify and communicate effectively with prospective customers is no less important than it is for the big companies with million dollar budgets. […]

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The Value of “YouTube Marketing Power”

Did you hear how YouTube is the new black for 2014? Review the news on it during the last year, and you can see how it rivals mobile as a marketing hot button of interest. For example, Nielsen is including YouTube views in its rating calculations. Google announced in an earnings report that 40% of […]

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Facebook Updates Groups: What’s New

Facebook announced Monday updates to its Group feature that aim to make the platform a better place to share content within small networks. Sinc…

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Why Sharing Online Content Might Be Too Easy

On Twitter, a well-known chef recommends a restaurant in your town. You trust the chef. You trust his advice. What’s more, he gave you a loca…

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Ninja Trick to Automate Twitter Tweets From Your WordPress Blog – Part 1

In this video I explain how to create automated Twitter tweets from new Wordpress blog posts. You can customize your tweets and even add a link to an affiliate product or one of your own. Social media takes time and any part that you can automated will…

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